Press Kit Template
A comprehensive press kit template to help you create a professional media kit for your startup. Include all essential information journalists and media outlets need.
What is a Press Kit?
A press kit (also called a media kit) is a collection of materials that provide journalists, bloggers, and media outlets with essential information about your company, product, or service. It makes it easy for media professionals to write about you accurately and access the assets they need.
Company Overview
- •Company name and tagline
- •Mission statement
- •Company history and founding story
- •Key milestones and achievements
- •Company values and culture
Product Information
- •Product description and features
- •Screenshots and product images
- •Demo videos or tutorials
- •Pricing information
- •Target audience and use cases
Team & Leadership
- •Founder bios and photos
- •Key team member profiles
- •Advisory board (if applicable)
- •Contact information
- •Social media profiles
Media Assets
- •High-resolution logo (PNG, SVG)
- •Company photos and office images
- •Product screenshots (various sizes)
- •Brand guidelines and color palette
- •Press release templates
Press Coverage
- •Previous media mentions
- •Awards and recognition
- •Case studies and testimonials
- •Statistics and metrics
- •Downloadable press releases
Press Kit Best Practices
- Keep it updated with current information and metrics
- Make it easy to download and share
- Include high-resolution images (300 DPI minimum)
- Provide multiple formats (PDF, web page, downloadable ZIP)
- Include contact information for media inquiries
- Make it accessible on your website (usually at /press or /media)
- Keep file sizes reasonable for easy downloading
- Include recent press releases and news
How to Use This Template
Use this checklist as a guide to create your own press kit. Create a dedicated page on your website or a downloadable PDF that includes all these elements. Make sure all information is accurate, up-to-date, and professionally presented.
Consider creating both a web-based press kit page and a downloadable PDF version for maximum accessibility and convenience for journalists and media professionals.